When your business needs this professional
This role suits businesses developing new markets, applications or customer groups. It starts with selecting viable opportunities, understanding needs and gaining access to decision-makers. Progress must lead to qualified prospects and business, with clear ownership when exploration becomes regular sales.
Responsibility and business needs
This professional researches new customer groups and markets and builds a concrete pipeline. Responsibility includes validating opportunities and developing viable new business.
The role within your business
Manufacturers may develop markets around new technology; services may build a different customer proposition. Some roles close initial contracts, others hand over to account management. International expansion requires different experience from growth within a familiar domestic network. These boundaries are agreed beforehand.
Experience and proven results
We review market launches, won customers, revenue development and the distinction between personal and team results. A network alone is insufficient.
Our targeted approach
We approach people who have demonstrably developed new markets in related sectors. Your proposition, resources and scope for initiative shape the conversation.
We assess how markets were tested, first customers secured and unsuitable opportunities rejected. Sales cycle, margin potential and cooperation with product development matter. Candidates need disciplined follow-through as well as initiative; preparing growth and personally delivering it are assessed separately.